Three hats, one goal: page one.
Every SEO wears one of them, or claims not to wear any.
Pick the one your project can afford. Touch a hat to read the fine print.
Slow to start. Built to last.
- Speed
- Slow. Months before it compounds.
- How long it lasts
- Years. It survives algorithm updates because it follows the guidelines.
- If Google notices
- Nothing happens. It was written for Google in the first place.
- Right for
- Brands that plan to still exist in five years.
Faster. With a bill attached.
- Speed
- Medium. Weeks to a few months.
- How long it lasts
- Months to a couple of years, depending on how hard it is pushed.
- If Google notices
- Links can be discounted or pages demoted. Usually recoverable, and the recovery plan is in the offer.
- Right for
- Projects that can take a hit and cannot wait for clean to compound.
Fast, loud and disposable.
- Speed
- Fast, when it works.
- How long it lasts
- Weeks to months. The exit is planned before the entry.
- If Google notices
- The whole domain can vanish from search, and it does not come back.
- Right for
- Disposable domains only. Never the brand you want to keep.
Rankings are never guaranteed, by me or by anyone. Every offer states the risk next to the price, in writing.
What each hat does
White hat
- Technical audits
- Site architecture and internal links
- Core Web Vitals
- Keyword and intent research
- Editorial content that earns links
- Digital PR and real outreach
- Local and international SEO
- Recovery after a penalty or an update
Slow, durable and written for Google’s own guidelines.
Grey hat
- Guest posts on vetted platforms
- Link insertions on existing pages
- Expired domains, checked before use
- Controlled anchor-text strategy
- Sponsored placements
- Content on high-authority platforms
- A risk and recovery plan for every campaign
Stretches the guidelines. I tell you how far, in writing, before we start.
Black hat
- Private blog networks
- Churn-and-burn sites
- Automated content at scale
- Expired-domain redirect stacks
- Link automation
- An exit plan priced before the entry
Breaks the guidelines. Disposable domains only, and never your brand.
Move over a hat to read what it means.
I never hack a site, hijack a link, attack a competitor or fake a person. Whatever the hat, there is a line, and it is not a ranking problem.
How I work
Audit
I find what is already holding the site back, and what your competitors have that you do not.
Map
Keywords, pages and platforms in one plan, with a hat chosen for each part of the site.
Publish
Content and links go live on platforms from the lab, each checked for indexing and follow status first.
Prove
You get a list of live URLs, not a promise: where each link sits, whether it is indexed, and what moved.
The lab
- 99
- publishing platforms checked against four independent authority scores.
- 48
- show no search visibility at all in Moz data, however good their Domain Rating looks.
- 14
- passed every filter: visible in search, low spam score, open to crawlers. Only those receive your content.
Data from November 2026. Rechecked on every campaign.
Pick a hat. Then we start.
Tell me the site and the deadline. I will answer with the hat I would choose and the risk of each one.
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